{"id":389182,"date":"2025-10-16T12:38:54","date_gmt":"2025-10-16T10:38:54","guid":{"rendered":"https:\/\/www.fiarebancaetica.coop\/soulem-cuando-el-trabajo-se-convierte-en-dignidad\/"},"modified":"2025-11-06T13:40:54","modified_gmt":"2025-11-06T12:40:54","slug":"soulem-cuando-el-trabajo-se-convierte-en-dignidad","status":"publish","type":"post","link":"https:\/\/www.fiarebancaetica.coop\/ca\/soulem-cuando-el-trabajo-se-convierte-en-dignidad\/","title":{"rendered":"Soulem: Quan la feina es converteix en dignitat"},"content":{"rendered":"\n\n<div class=\"wp-block-bancaetica-blocks-blocks-block-49\">\n    <div class=\"container-block-49\">\n\n        <div class=\"header-section \">\n                            <h1 class=\"section-title\"> Soulem: Quan la feina es converteix en dignitat <\/h1>\n                                        <p class=\"section-content\"> Soulem: Quan la feina es converteix en dignitat <\/p>\n                                <\/div>\n\n        \n        <div class=\"block-background\" style=\"background-image: url('https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-198-scaled.jpg')\">\n                            <div class=\"tile\">\n                    <h1 class=\"image-title\"> Soulem: Quan la feina es converteix en dignitat <\/h1>\n                <\/div>             <!-- end .tile -->\n            <div class=\"bottom-content\">\n                            <\/div> <!-- end .button-content -->\n        <\/div> <!-- end .block-background -->\n    <\/div> <!-- end .container -->\n<\/div> <!-- end wp-block-bancaetica-blocks-blocks-block-06 -->\n\n\n<div class=\"wrapper-crispybacon-class wrapper-crispybacon-class-wide \">\n    \n\n<p>En un rac\u00f3 de Madrid, al barri d&#8217;Hortaleza, hi ha un taller on les mans no nom\u00e9s cusen teles, reconstrueixen hist\u00f2ries. En aquest espai, Soulem -una empresa d&#8217;inserci\u00f3 nascuda del comprom\u00eds social- transforma el dolor en disseny i la vulnerabilitat en autonomia. No \u00e9s una f\u00e0brica. \u00c9s una escola de resili\u00e8ncia.<\/p>\n\n\n\n<p>Soulem neix del treball de l&#8217;Associaci\u00f3 Entre Mujeres, una organitzaci\u00f3 que des del 1999 acompanya dones en situaci\u00f3 d&#8217;exclusi\u00f3: migrants, supervivents de viol\u00e8ncia masclista, dones sense xarxa de suport. El 2010, aquest acompanyament es converteix en alguna cosa m\u00e9s que un gest solidari: s&#8217;institucionalitza com a <strong>empresa d&#8217;inserci\u00f3 social<\/strong>, i genera ocupaci\u00f3 real per als qui m\u00e9s ho necessiten.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:54% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-1024x683.jpg\" alt=\"\" class=\"wp-image-389164 size-full\" srcset=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-1024x683.jpg 1024w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-300x200.jpg 300w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-768x512.jpg 768w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-1536x1024.jpg 1536w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/11\/Soulem-25-133-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>La proposta de Soulem no es limita a \u00abdonar feina\u00bb. Va molt m\u00e9s enll\u00e0. El seu model integra acolliment emocional, formaci\u00f3 artesanal i ocupabilitat digna, en un proc\u00e9s transformador que torna a les dones la confian\u00e7a, la seguretat econ\u00f2mica i la possibilitat de decidir sobre la seva pr\u00f2pia vida.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:34px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Des de fora, potser es veuen pantalles de l\u00e0mpades bellament dissenyades, t\u00e8xtils \u00fanics, objectes decoratius. Per\u00f2 qui coneix la hist\u00f2ria sap que cadascuna d&#8217;aquestes peces \u00e9s fruit d&#8217;un proc\u00e9s pacient, hum\u00e0 i profundament \u00e8tic.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>La feina aqu\u00ed no explota: t\u00e9 cura.<\/strong><\/h5>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><br><\/strong> Soulem ofereix contractes laborals amb drets, acompanyament personalitzat i un espai segur on ser. On reaprendre a confiar. On tornar a comen\u00e7ar. L&#8217;empresa segueix un model en qu\u00e8 el benefici econ\u00f2mic est\u00e0 subordinat al benefici hum\u00e0. I aix\u00f2 la converteix en un exemple viu de qu\u00e8 pot arribar a ser l&#8217;<strong>economia social i solid\u00e0ria<\/strong>.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:46% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-95.jpg\" alt=\"\" class=\"wp-image-388942 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>A cadascuna de les seves col\u00b7leccions hi ha disseny, s\u00ed. Per\u00f2 tamb\u00e9 sostenibilitat: materials reciclats, teixits org\u00e0nics, produccions a petita escala. Soulem demostra que es pot produir de manera responsable sense renunciar a la bellesa ni a la viabilitat econ\u00f2mica. I en fer-ho, tamb\u00e9 q\u00fcestiona els models dominants de producci\u00f3 i de consum, basats en l&#8217;explotaci\u00f3 de recursos i persones.<\/p>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les dones que arriben al taller de Soulem solen fer-ho amb una hist\u00f2ria a sobre: \u200b\u200bpor, incertesa, a\u00efllament. El que hi troben \u00e9s comunitat, formaci\u00f3 i futur. Moltes no saben cosir quan arriben. Mesos despr\u00e9s, dominen t\u00e8cniques, gestionen comandes, lideren processos. I el m\u00e9s important: <strong>recuperen la seva autonomia.<\/strong><\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Soulem no est\u00e0 sola. Forma part d&#8217;una xarxa d&#8217;iniciatives m\u00e9s \u00e0mplia que, com Fiare Banca Etica, aposten per posar l&#8217;economia al servei de les persones. Iniciatives on les paraules \u00abimpacte\u00bb, \u00abvalor\u00bb o \u00abretorn\u00bb no es mesuren en euros, sin\u00f3 en transformaci\u00f3, just\u00edcia, equitat.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 42%\"><div class=\"wp-block-media-text__content\">\n<p>Cada llum venuda, cada pe\u00e7a, cada enc\u00e0rrec corporatiu comporta una hist\u00f2ria de superaci\u00f3, un acte de resist\u00e8ncia davant la indifer\u00e8ncia, una afirmaci\u00f3 que <strong>un altre model econ\u00f2mic no nom\u00e9s \u00e9s possible: ja est\u00e0 en marxa<\/strong>.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-1024x683.jpg\" alt=\"\" class=\"wp-image-389177 size-full\" srcset=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-1024x683.jpg 1024w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-300x200.jpg 300w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-768x512.jpg 768w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-1536x1024.jpg 1536w, https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-188-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Darrere de Soulem hi ha la <strong>Mar\u00eda Luisa Fresno<\/strong> i la seva filla <strong>Macarena L\u00f3pez-Cord\u00f3n<\/strong>, dues dones que han sabut transformar el comprom\u00eds en acci\u00f3 i l&#8217;empatia en estructura. Mar\u00eda Luisa, fundadora i presidenta, va somiar amb un lloc on les dones poguessin tornar a comen\u00e7ar, i va posar en marxa aquest somni. Macarena, com a directora general, sost\u00e9 aquest llegat cada dia, amb una mirada atenta, una gesti\u00f3 propera i una convicci\u00f3 profunda en la qual tota dona mereix un espai digne on reconstruir-se.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2025\/10\/Soulem-25-4.jpg\" alt=\"\" class=\"wp-image-388922 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Donar suport a projectes com ara Soulem \u00e9s donar suport a una manera diferent de fer empresa: centrada en la vida, en les cures, en els drets. \u00c9s apostar per un mercat on no tot es compra i es ven, on el valor es cus amb mans que han apr\u00e8s a curar a trav\u00e9s del treball digne.<\/p>\n\n\n\n<p>Perqu\u00e8 al final, a Soulem el que s&#8217;il\u00b7lumina no \u00e9s nom\u00e9s un llum, <strong>\u00e9s la vida d&#8217;una dona que torna a creure en si mateixa.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/soulem.org\/\">www.soulem.org <\/a><\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1774,"featured_media":389166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11642,11643],"tags":[],"coauthors":[5579],"class_list":["post-389182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etica-i-cooperativa","category-finances-etiques"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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