{"id":394246,"date":"2026-05-17T12:54:39","date_gmt":"2026-05-17T10:54:39","guid":{"rendered":"https:\/\/www.fiarebancaetica.coop\/?p=394246"},"modified":"2026-07-28T13:14:53","modified_gmt":"2026-07-28T11:14:53","slug":"alternativa3-proyecto","status":"publish","type":"post","link":"https:\/\/www.fiarebancaetica.coop\/ca\/alternativa3-proyecto\/","title":{"rendered":"Alternativa3: M\u00e9s de tres d\u00e8cades transformant el consum a trav\u00e9s del comer\u00e7 just"},"content":{"rendered":"\n\n<div class=\"wp-block-bancaetica-blocks-blocks-block-49\">\n    <div class=\"container-block-49\">\n\n        <div class=\"header-section \">\n                            <h1 class=\"section-title\"> Alternativa3: M\u00e9s de tres d\u00e8cades transformant el consum a trav\u00e9s del comer\u00e7 just <\/h1>\n                                        <p class=\"section-content\"> Alternativa3: M\u00e9s de tres d\u00e8cades transformant el consum a trav\u00e9s del comer\u00e7 just <\/p>\n                                <\/div>\n\n        \n        <div class=\"block-background\" style=\"background-image: url('https:\/\/www.fiarebancaetica.coop\/app\/uploads\/sites\/2\/2026\/05\/Cafe-peru-1-1.webp')\">\n                            <div class=\"tile\">\n                    <h1 class=\"image-title\"> Alternativa3: M\u00e9s de tres d\u00e8cades transformant el consum a trav\u00e9s del comer\u00e7 just <\/h1>\n                <\/div>             <!-- end .tile -->\n            <div class=\"bottom-content\">\n                            <\/div> <!-- end .button-content -->\n        <\/div> <!-- end .block-background -->\n    <\/div> <!-- end .container -->\n<\/div> <!-- end wp-block-bancaetica-blocks-blocks-block-06 -->\n\n\n<div class=\"wrapper-crispybacon-class wrapper-crispybacon-class-wide \">\n    \n\n<p>El <strong>caf\u00e8, el cacau i el sucre<\/strong> formen part de les rutines di\u00e0ries de milions de persones, per\u00f2 els mecanismes tradicionals de producci\u00f3 i distribuci\u00f3 sovint amaguen realitats complexes de desigualtat i impacte ambiental als<strong> pa\u00efsos del Sud Global. <\/strong>Davant d\u2019aquesta l\u00f2gica,<strong> Alternativa3 <\/strong>treballa des de fa <strong>m\u00e9s de tres d\u00e8cades<\/strong> per consolidar un model econ\u00f2mic basat en el <strong>respecte als drets humans, la sostenibilitat ecol\u00f2gica i l\u2019equitat comercial.<\/strong><\/p>\n\n\n\n<p>Nascuda a <strong>Catalunya<\/strong> com una cooperativa pionera en el sector, l\u2019entitat s\u2019ha especialitzat en l\u2019<strong>elaboraci\u00f3, la importaci\u00f3 i la distribuci\u00f3 de productes de comer\u00e7 just d\u2019alta qualitat. <\/strong>La seva activitat demostra que \u00e9s possible oferir alternatives de consum quotidi\u00e0 que garanteixin condicions laborals dignes, preus justos pagats en origen i inversions comunit\u00e0ries a les regions productores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sostenibilitat, innovaci\u00f3 i comprom\u00eds ecol\u00f2gic<\/strong><\/h3>\n\n\n\n<p>El valor diferencial d\u2019Alternativa3 rau en la seva capacitat d\u2019unir els principis fonamentals del comer\u00e7 just amb un comprom\u00eds ferm amb la producci\u00f3 ecol\u00f2gica. La cooperativa col\u00b7labora directament amb petites <strong>organitzacions agr\u00edcoles i cooperatives de pagesos d\u2019Am\u00e8rica Llatina, \u00c0frica i \u00c0sia,<\/strong> promovent t\u00e8cniques de cultiu respectuoses amb la biodiversitat i lliures de fertilitzants o pesticides sint\u00e8tics.<\/p>\n\n\n\n<p>A les seves pr\u00f2pies instal\u00b7lacions, l\u2019entitat s\u2019encarrega de la torrefacci\u00f3, el processament i l\u2019envasament del caf\u00e8 i el cacau, prioritzant sempre la reducci\u00f3 de la petjada de carboni, l\u2019\u00fas d\u2019envasos compostables i l\u2019efici\u00e8ncia energ\u00e8tica. Paral\u00b7lelament a la seva activitat productiva, Alternativa3 impulsa <strong>iniciatives d\u2019educaci\u00f3 i sensibilitzaci\u00f3 social per visibilitzar l\u2019origen dels aliments <\/strong>que consumim i empoderar la ciutadania a trav\u00e9s de les seves decisions de compra.<\/p>\n\n\n\n<p>La traject\u00f2ria <strong><a href=\"https:\/\/alternativa3.com\/ca\/?srsltid=AfmBOop5CmlhgDaa_2eqdsODwsnf6Rpyp5mQYr_I3-j_Hfo5MK-qDc58\" type=\"link\" id=\"https:\/\/alternativa3.com\/ca\/?srsltid=AfmBOop5CmlhgDaa_2eqdsODwsnf6Rpyp5mQYr_I3-j_Hfo5MK-qDc58\" target=\"_blank\" rel=\"noreferrer noopener\">d\u2019Alternativa3<\/a><\/strong> reflecteix com el treball cooperatiu i el comer\u00e7 \u00e8tic poden consolidar-se com a alternatives viables, eficients i profundament compromeses amb la just\u00edcia social i ambiental a escala global.<\/p>\n\n\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":15668,"featured_media":394143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11662,12828],"tags":[],"coauthors":[14760],"class_list":["post-394246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histories-dimpacte-positiu","category-projectes-collectius"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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